Throughout the eight major U.S. Hispanic markets, Sobre Ruedas serves as a complete guide to the exciting world of cars. The magazine’s editorial content features timely, informative, and entertaining articles, showcased by compelling graphics and photography. In addition to becoming the preferred source for the latest in automotive information, Sobre Ruedas appeals to and celebrates the car lover in all of us.

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Included in the editorial, readers will find:

• The latest about vehicle models and features.


• News and trends in the automotive industry.


• Reviews of auto shows and special events.


• Articles and profiles about cars and after-market accessories.


• Vehicle purchasing recommendations.


• Valuable advice to optimize vehicle use and maintenance.


• News and suggestions regarding insurance and financing.


• And, new in 2006 Lifestyle and entertainment features.

We also feature up-to-date information on our website: www.sobreruedasmag.com, which is powered by batanga.com – the premier online destination for U.S. Hispanics. Batanga reaches its online audience through diverse and unique interactive content. Hispanic Internet users actively consult sobreruedasmag.com to reference everything they need to know about cars – both by manufacturer and by category. The site also offers dynamic streaming media (audio and video) and the most complete image gallery available in the Hispanic marketplace.

And to complement our print and online media offerings, we are proud to offer our new Sobre Ruedas radio program, broadcast Saturdays and Sundays at 12 noon EST (9 am PST) on ESPN Deportes Radio, throughout its network of local stations. We also broadcast nationally on Sirius Satellite Radio, Channel 181. Sobre Ruedas podcasts are now featured exclusively on our site, and allow our listeners access any time.